In the world of financial investment there is a key term known as relevance. Calculation of the correct return on investment requires that you match the revenues generated, to the costs incurred for that particular activity. Writing a book for example is a labor of love, because besides the fact that almost all your experience and education can be directly or indirectly attributed to the content, the time it takes to write the damn thing plus the money spent to market and publish it will (almost) never generate enough money to cover the relevant costs. Your only return on investment is some aptly named, priceless pride.
But relevance is a key term in other worlds as well, notably the job market. You won’t get a job at Price Waterhouse Coopers by dazzling them with your fabulous-but-irrelevant Margherita making skills, accumulated one summer in Ayia Napa, Cyprus but you just might get it by citing your internship at Arthur Andersen where you implemented the code of ethics (albeit a clearly illustrative example, ahem).
As we turn our self-absorbed gaze to how best we can all be portrayed on the web from Facebook and Twitter, to Pinterest and YouTube there is one giant in the online CV world called LinkedIn. And yet LinkedIn has a startlingly, and increasingly glaring flaw. It portrays your entire work history and professional persona, relevant or not. And misses out those brilliant Amazon reviewing skills you do in your spare time which might just contribute to your next job as a Product Manager.
A change in the nature of career arcs has become apparent in the last 10 years as the accessibility of information permits those upwardly aspiring movers to search and change jobs cross function, cross industry and cross country with more ease than ever before. As people develop different ways of working, and ‘professionalize’ passions, it becomes increasingly likely that your experience – professional and personal – can be showcased radically differently to target different employers. I don’t usually present my passion for Super Mario or my writing about gamification to a prospective employer unless that employer happens to be King or Zynga. Nor do I ask for recommendations on it…because as a financial management consultant, it may well stop me from getting jobs. But my sedate CV won’t be doing me any favors if I pitch for a business manager job with King or Zynga either.
Let’s be honest: LinkedIn is a static dinosaur in a world that is increasingly dynamic…
Are there other solutions? Not for want of trying. At time of writing there’s a hottie in the start-up arena called enthuse.me that’s making waves on the likes of Techcrunch & MakeUseOf that allows you to pick and choose from the content you’ve already made available on the web. And all in a one pager (remember the golden rule that recruiters never read past the first page? Nowadays scrolling down is beyond them too). I’m sure there’ll be more solutions soon.
On LinkedIn I’m a (totally ethical) management consultant. But on enthuse.me I can be a copywriter, a blogger, a web builder, an financial excel modeller and a gamification management consultant. Lookee here…
Like LinkedIn, it’s me. But there’s more of me to love…and more importantly more of me to find a job. And in these tough times, that’s really what you need.
Article first published on Technorati