Inspired Economist | How Fair is Fair Trade?

But when Cadbury came along with their rather capacious wallets, what they wanted was to make their biggest seller – Dairy Milk – Fairtrade. In the report, they said, ‘We get all our cocoa from the same place and we can’t make everything Fairtrade because it would cost too much. And we can’t tell you which bit of the cocoa is Fairtrade and which isn’t because it ends up in the same melting pot.’